Hollywood actor Matthew McConaughey has taken steps to protect his voice and image from being copied or misused by artificial intelligence, as concerns grow over how AI tools can recreate celebrities without permission.
The Oscar-winning star has trademarked key parts of his likeness, including audio clips of his voice and well-known phrases linked to his career. Among them is his iconic line, “alright, alright, alright,” first delivered in the 1993 film Dazed and Confused. The registrations were filed with the US Patent and Trademark Office, according to The Wall Street Journal.
McConaughey’s legal team says the move is meant to stop anyone from using AI to create fake versions of him without approval. While there is no evidence that his voice or image has been misused so far, the actor wants legal protection in place before that happens. Lawyers involved in the case say this is the first time an actor has relied on trademark law specifically to guard against AI-generated copies.
The decision comes at a time when many public figures are becoming increasingly concerned about deepfakes and AI-generated content. In recent months, celebrities including Scarlett Johansson and Taylor Swift have been targeted by fake videos, images and audio clips that spread widely online, raising questions about digital safety and consent.
Despite these concerns, McConaughey has made it clear that he is not opposed to artificial intelligence itself. He has invested in ElevenLabs, a company that develops AI voice technology, and has approved the creation of a digital version of his own voice for authorised use. Supporters say this shows he believes AI can be useful when used responsibly and with consent.
Experts say the actor’s move highlights gaps in existing laws, many of which were created before AI technology became so advanced. While some regions offer limited protection over a person’s likeness, enforcing those rights can be difficult when content is created and shared online. Using trademark law may offer a new way for public figures to protect their identities.
McConaughey rose to fame in the early 1990s and later became known for a wide range of film roles, including A Time to Kill, Contact and Interstellar. He won the Academy Award for Best Actor for his performance in Dallas Buyers Club and remains one of Hollywood’s most recognisable voices.
As AI tools continue to improve, legal experts believe more actors, musicians and public figures may follow McConaughey’s lead. The case could influence how the entertainment industry and lawmakers approach identity protection in the digital age.
