The Jamdani handloom sector, a traditional textile industry of Bangladesh, holds immense potential to boost the country’s economy and empower women, Political Adviser to the Prime Minister Ruhul Kabir Rizvi Ahmed said on Tuesday.
Speaking at the inaugural ceremony of the five-day “BSCIC Jamdani and Handicrafts Fair-2026” at Krishibid Institution auditorium, Rizvi highlighted the need for modernisation, diversification and technology-driven promotion of the Jamdani industry.
“Jamdani is no longer limited to sarees. It is now being used for kurtas, salwar-kameez, fatuas, and other products that can attract international markets,” he said.
The adviser underscored the importance of supporting weavers, most of whom are women, through better infrastructure, research, and development, as well as the use of natural dyes.
He added that strengthening online marketing and adopting advanced technology could significantly increase Jamdani’s global reach.
“Despite setbacks during the colonial period, the resilience and craftsmanship of our weavers have preserved this heritage,” Rizvi noted.
He called for policies that combine economic growth with cultural preservation, emphasising that Jamdani can simultaneously safeguard traditions and generate income for local communities.
The event was chaired by Industries Secretary Md Obaidur Rahman and moderated by BSCIC Chairman Md Saiful Islam. Internationally acclaimed fashion designer Bibi Russell also attended, highlighting the global appeal of Jamdani designs.
Jamdani, Bangladesh’s first Geographical Indication (GI) product, is celebrated for its intricate motifs, vibrant colours, and fine weaving, and is considered the modern heir to the historic Bengal muslin.
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